7 Tips To Make An Effective Ending For Your Blog Posts

In blogging, as in every other type of writing, there needs to be an arc that carries the reader from introduction to conclusion. The ending reminds the reader of the gist of the ideas contained in the previous text, and plants useful cues for further thinking or action. In fact, deficiencies in endings are one of the marks of a mature writer; look at the essays of young children, and you will find ideas trailing off at the bottom of the page, or trivial irrelevancies shoved in at the end, or abrupt, “so there” sorts of closings, to name just a handful of mistakes.

Unfortunately, all too often, many writers with chronological maturity display these amateur failings. Especially since blogging often has a marketing component, whereby the reader is being encouraged to do, feel, or purchase something, the ending of a blog post needs to be just as compelling and engaging as the lead-in. Here are some thoughts on avoiding such weaknesses.
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