Effective Writing: How To Write Emotion-Based Blog Posts

Growing up we’ve all heard “Don’t be too emotional” a number of times. Even as adults we steel ourselves with phrases such as – “If you don’t want to get hurt, don’t show your feelings”. Perhaps, we’ve even given the advice ourselves? Emotions are bad and must be kept hidden or else, all hell will break loose.

Emotions sell

Advertising experts know that emotions sell. People respond to emotions. We remember commercials that make us cry, laugh and think. To make a campaign ad successful, it has to touch people enough to want to do something, whether it is to pick up the phone to give a donation or to order that delicious-looking pizza you’ve just seen on TV.

If you could translate that into your writing, you won’t have to worry about boring your audience. So yes, this is the time to unearth all that pent-up emotions you’ve been hiding, because guess what, you might actually earn from them!
Click Here To View Full Post >>