A Matter Of Style: Why Design Matters More Than Content

Picture the following: you have two plates of food in front of you, both containing cheeseburgers. One plate contains a large but rather greasy fast-food chain burger and a side of stale fries. The second contains a micro-burger: a small, pesto and truffle oil infused patty in a small brioche bun with a side of four thick cut appetizing Belgian fries and a small decorative carrot carving. Which one would you choose?

Odds are you said the latter (unless you were really, really hungry…). That’s because while content is one of the most important things to take into account when trying to attract traffic to your site and rank better it is not the most important thing. The design, layout and ease of use are far more important.

Think of it this way: you might have Pulitzer-worthy content on your page but if the layout is awkward or simply unappealing, very few people will actually make it to your content. Good can help you get potential customers or readers to your page but their efforts will be squandered if the customers just click back after taking a look at your site design.
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