The Art (And Science) Of Building A Link Profile

With the myriad of recent changes to Google's algorithm it can seem very difficult to navigate yourself through the stormy waters of Search Marketing nowadays. Recent Penguin and Panda updates have turned previously accepted SEO practices on their head.

For example, the once widely accepted technique of using exact match domains to target specific keywords has now been targeted and devalued by the search engine. It has to be said, though, that this particular change has been on the cards for some time, and actually does make a lot of sense. It's another fairly recent update that I want to focus on in this post, however, an update that penalised sites that were too reliant on keyword anchor text links. I’ll explore our real life experiences in this area and offer some practical advice that you can apply to your own sites.
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