How to Effectively Write for a Specific Audience

Guest Post - Our host is Stephen Burrell, Here Stephen has tips to tackle the challenge of writing to a specific niche.See How To Become a guest author on Spice Up Your Blog.

The primary goal of most blogs is to develop a loyal readership, and the best way to do that is to identify a specific audience that you want to reach and write specifically for them. You'll find that by better connecting with their needs and interests your blog is able to grow faster and your visitors are more engaged.

But how do you decide who to target? And what can you do to get them interested?

Who are your writing for ?

You want to be specific about what your blog will discuss. You don't want it to be too broad since you won't be speaking directly to anyone's needs, but you also don't want it to be so narrow that the number of people you can reach is too small.

For instance, there are hundreds of mom blogs out there and millions of potential moms to reach, so if you wanted to start your own mom blog, you need to find a way to differentiate yourself from the crowd. You could share experiences as a work-at-home mom or an African-American mom to hone in on a more specific group of moms.

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