DIY Earned Media - How To Get Free Publicity For Your Blog

Guest Post By Jennifer James

Last year, the Nielsen Company reported 156 million blogs on the Worldwide Web, and Technorati, the blog search reported that bloggers were updating their sites more frequently than in previous years.Blogging is now mainstream, making it more difficult than ever to gain success in this medium.The following are real-world examples of how I garnered favorable publicity for my blog on sites like the Washington Post and MSNBC, and how I even landed a weekly radio commentary on public radio.

In my profession, which is public relations, this is often referred to as earned media.It's earned because unlike advertising you don't pay for it, at least not with cash.You earn it through time, relationships, reciprocity, quality products, ingenuity and creativity.
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