Fundamental Link Building Practices to Boost Your Search Engine Rankings in Google

We hear the entire buzz about getting back links over the web, but why are links so important to gain higher search engine rankings? First of all, links allow the search engines to find and index your website in the search engine databases. Second, high quality links help drive direct traffic and give the search engines an indicator of the importance of your website. The amount, the quality (trust), and the relevance of back links, will reveal many important signals to the search engines to determine the order of ranking.

Obviously, Google cares first about its users, which are their utmost priority. All their technology is based on this philosophy. The more and the better they are able to satisfy their users, the more they will increase their market share (to sell more Adwords ads). They don’t want to ruin their SERPs with useless spam. This is why links from trusted websites are so important. The more trust the more and better rankings you will get.

In order to rank higher, you have to understand how Google places value on links. Each link is counted as a vote, but not all links are created equal meaning that not every link’s value is counted the same. If a link is deemed as high quality, it will pass on more link juice and therefore help your website gain higher ranking positions (compared to lower quality links). This means that getting a few links from really established and trusted websites (a.k.a. authority websites) is worth much more than a big quantity of low quality links. This brings us to the next point.

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