Google+ Authorship: Where You Become The Link

Guest Post - Our host is Shannon Williams.

You may have noticed the last time that you searched any newsworthy topic on Google—whether it be a recap of the Academy Awards or new developments on the latest iProduct—that some of the search results have a small picture of a smiling individual beside them.



That picture is likely the result of what is known as Author Rank. Sites with regularly updated content can add a specialized link onto each author’s name (a link that connects with the individual’s Google+ account), so Google crawlers recognize that this person wrote the content for the page. The more that author publishes, the higher their Author Rank.
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